Home >

Marketing

Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.

Recent

AD Reports Record Member Sales in the First Three Months of 2024

May 7, 2024

AD Distributors Set New Sales Record in 2023 of $78.9 billion in Combined Sales

Feb. 9, 2024

AD to Merge with The Edge Group from VDV Market

Dec. 13, 2023

IMARK Appoints Ward Executive VP

Dec. 12, 2023

Edges Electrical Group Joins AD’s Electrical U.S. Division

Nov. 21, 2023

Share Your Thoughts on Volume Rebates in this Enable/Channel Marketing Group Survey

Oct. 26, 2023

Highlights

AD’s Electrical Division Sees +11% Increase in Same-Store Sales for 2023's First Six Months

Aug. 2, 2023

AD, the Wayne, PA-base buying/marketing group, said member sales for the first six months of 2023 reached a new record of $37.8 billion, an increase of +5% across 14 divisions...

The Baron Group to Merge with Affiliated Distributors

June 5, 2023

The Baron Group has supported independent distributors and wholesalers in the groundwater, well, and pump industries for over 30 years.

Walking the Aisles - A Day at the North Central Electrical League's 2023 Electrical Expo

April 21, 2023

NCEL's 2023 Electrical Expo attracted thousands of electrical contractors, distributors, reps, manufacturers and students to the Minneapolis Convention Center.

Ad Board Of Directors Francois Deschenes Copy

AD Owner/Members Elect 2023 Board of Directors

March 21, 2023

AD’s owner/members elected three directors to its board of directors. AD’s newly elected director is François Deschênes, president & CEO of Deschênes Group. Chrissy Nardini, president...

AD Partners with Philadelphia-Area Nonprofits to Battle Food Insecurity

March 14, 2023

Affiliated Distributors’ (AD) employees from the United States, Canada and Mexico participated in a giving back event on March 9 supporting Share Food Program and Sharing Excess...