Border States expands into TV set-top boxes

April 1, 2007
Advanced Digital Broadcast (ADB), Geneva, Switzerland, a supplier of digital TV systems and software for interactive television, announced a distribution

Advanced Digital Broadcast (ADB), Geneva, Switzerland, a supplier of digital TV systems and software for interactive television, announced a distribution agreement with Border States, Fargo, N.D., under which Border States will distribute Internet-protocol television (IPTV) set-top boxes. Border States will specifically target independent operating companies (IOCs) in the telecommunications sector.

This agreement marks ADB's first entry into the North American IPTV market. The first unit to be offered under the agreement will be the ADB-3800W, a U.S. version of a model that has already been successfully launched on a number of IPTV networks in Europe.

“We are delighted to have reached this agreement with ADB,” says Tammy Miller, Border States' CEO. “We feel that the IOC market represents a great opportunity as companies gear up to roll out IPTV services to their customers. This off-the-shelf solution will enable IOCs to deploy IPTV services quickly and effectively while our distribution infrastructure will ensure maximum efficiency at every level throughout the supply chain.”

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