This summer, Siemens Energy & Automation Inc. (SE&A), Atlanta, will hit the road with the Exiderdome, a traveling technology expo and learning laboratory that will begin the U.S. leg of its world tour in Chicago. Exiderdome is the biggest automation marketing campaign that Siemens has ever undertaken in the United States, the company's largest market.

“To reaffirm our commitment to our American customers, we are bringing productivity solutions for their businesses right to their doorstep,” says Tom Varney, vice president of communications for SE&A. “Increased productivity for our customers enables them to be more competitive and successful in the marketplace, which in turn results in a stronger relationship with Siemens.”

Alternatively called The World of Automation, Exiderdome brings the latest automation technology directly to Siemens customers in the manufacturing and industrial facilities segments. With nearly 10,000 square feet of space, Exiderdome gives customers and prospects an up-close view of the latest technology while creating a forum for exchanging ideas they can use to build their business.

Siemens expects more than 9,000 customers and potential customers, ranging from plant and building engineers to top executives of major industrial concerns, to visit Exiderdome during its nine stops in major U.S manufacturing centers between July 2008 and May 2009.

Exiderdome consists of 55 containers, arranged in a two-story building that is about 50 yards long and includes eight product venues, conference rooms, an executive lounge and a central atrium that can be used for receptions, training sessions, multi-media presentations and black tie events. Once assembled, Exiderdome is entirely self-contained, including air conditioning, heat, wireless internet, power generators and a kitchen with hot and cold running water. A 17-member crew keeps Exiderdome running.

The dome will be assembled on an ocean-going barge at its U.S. debut in Chicago, and then sails to its next three U.S. stops plus three Canadian cities along the St. Lawrence Seaway. To reach its final five U.S. destinations, Exiderdome will be transferred to a convoy of 55 tractor trailers.

The Exiderdome schedule:

July 21-25 — Chicago

Aug. 8-15 — Detroit

Oct. 18-23 — Boston

Nov. 1-7 — New York

Dec. 8-12 — Charlotte, N.C.

Feb. 2-6, 2009 — Orlando, Fla.

March 5-11 — Los Angeles

April 6-10 — Denver

May 4-8 — Houston

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