Allen Ray

Allen Ray has years of experience as a distribution business owner and in information systems. He has also been a marketer of product data and  is currently a consultant to distributors, advising clients on how to stop  profit leakage and grow their bottom line. You can contact him at allen.ray@growthwizards.com.

Articles
10 Tips for Taking More Market Share
Got an appetite for a bigger slice of the profit pie in your market area? This article will help you refocus your company's resources to take more market share.
Smart Growth Marketers
A better understanding of the changing role of marketing can help your company survive the recession.
Four Rs of Growing During a Recession
Amid glimmers of hope and dismal forecasts electrical revenues to drop 25 percent across all sectors, distributors are trying to hold onto their businesses
Managing for Value
The LIFO accounting method can have a big impact on distributor valuations
Tuning Up Your Operations
As electrical distributors try to figure out what their business future may look like, many are watching a general business fog roll in around them
The Credit Card Crunch
Are unscheduled credit card payments by your customers sapping your profits?
Plan Your Marketing for 2009
Marketing is a frequently misunderstood function among most distributors, reps and manufacturers. Historically, marketing for distributors revolved around
Operational Challenges
With economic uncertainty, margin pressures generated by competitive pricing environments, commodity increases and increasing operational expenses all
Time Enough for Training
Many channel partners talk about the need for more and improved training. Some lament their inability to develop effective training, or worse, the difficulties
He Said/She Said
Faced with an economic malaise, electrical distributors, electrical manufacturers and independent manufacturers' reps focus more on their financial issues.
Facing Our Issues
In every channel there are bound to be challenges. When you consider that each member of the channel, be they a manufacturer, distributor or independent
Analyzing Your Business
Many electrical distributors are starting to have concerns about similar business problems. They are losing sales (very often in the residential market),
Meeting Your Customers' Customers
Even though business conditions are expected to slow down in the coming months, you can still grow your business by venturing up-channel.
Extra! Extra!
Thriving in a down market takes some creative thinking, whether you're delivering electrical products or newspapers.
Nicely Niched
While winning teams have powerful offenses and stingy defenses, special teams frequently deliver the winning edge. Be it a kick-off return that positions

 

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10 Trends Now Shaking the Electrical Industry Webinar
Webinar

10 Trends Now Shaking the Electrical Industry Webinar 3

Tuesday, August 20, 2013
The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More
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