Allen Ray

Allen Ray has years of experience as a distribution business owner and in information systems. He has also been a marketer of product data and  is currently a consultant to distributors, advising clients on how to stop  profit leakage and grow their bottom line. You can contact him at allen.ray@growthwizards.com.

Articles by Allen Ray
Tuning Up Your Operations
As electrical distributors try to figure out what their business future may look like, many are watching a general business fog roll in around them
The Credit Card Crunch
Are unscheduled credit card payments by your customers sapping your profits?
Plan Your Marketing for 2009
Marketing is a frequently misunderstood function among most distributors, reps and manufacturers. Historically, marketing for distributors revolved around
Operational Challenges
With economic uncertainty, margin pressures generated by competitive pricing environments, commodity increases and increasing operational expenses all
Time Enough for Training
Many channel partners talk about the need for more and improved training. Some lament their inability to develop effective training, or worse, the difficulties
He Said/She Said
Faced with an economic malaise, electrical distributors, electrical manufacturers and independent manufacturers' reps focus more on their financial issues.
Facing Our Issues
In every channel there are bound to be challenges. When you consider that each member of the channel, be they a manufacturer, distributor or independent
Analyzing Your Business
Many electrical distributors are starting to have concerns about similar business problems. They are losing sales (very often in the residential market),
Meeting Your Customers' Customers
Even though business conditions are expected to slow down in the coming months, you can still grow your business by venturing up-channel.
Extra! Extra!
Thriving in a down market takes some creative thinking, whether you're delivering electrical products or newspapers.
Nicely Niched
While winning teams have powerful offenses and stingy defenses, special teams frequently deliver the winning edge. Be it a kick-off return that positions
Creative Offense Supports Strong Defense
Last month we wrote about how a strong defense, the operational aspect of your business, can add dollars to your bottom line. In a close game, defense
Gaining Intelligence to Grow Sales
Industry data can help you make better sales and marketing decisions
Fine-Tuning Your Operations - Electrical Wholesaling 07 Nov
Here are 16 ideas you can use to expand your business in a slow-growth market
Private-Label Pachyderm vs. Generic Godzilla
Over the past year, we've written extensively regarding the advent of private labeling in the electrical industry. We've surveyed and interviewed distributors,

 

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10 Trends Now Shaking the Electrical Industry Webinar

Tuesday, August 20, 2013
The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More
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