Bruce Merrifield

Mastering Mature Markets
Approximately 80 percent of all U.S. businesses now compete in mature industries that are growing slowly if not actually declining, and where demand is
The Midas Touch
More distributors are using customer profitability ranking (CPR) reports to analyze their account bases and uncover which customers sap profit from their
As a consultant, I often hear from distributors who ask, Don't you have any one-minute manager stuff that can help us improve our profits? They don't
Getting Traction
Distributors dread the day when their customers start buying from competitors over the Web. That day has already come in other industries.Using the Web


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