David Gordon

David Gordon is a 25 year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

As V.P. of marketing and e-commerce strategies for the IMARK  buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts. In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.
Gordon is a frequent contributor to Electrical Wholesaling and has written for TED magazine, Progressive Distributor, Modern Distribution Management and Supply House Times. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.
Check out his Electrical Trends blog by clicking here.

 

Articles
There Will Be Growth
To align your business with what your customers are expecting from the year ahead, the best bets will be to focus on energy-efficiency, safety, and labor-saving
Planning to Succeed
Our economy has forced many companies to make tough decisions to enable them to survive. Moving forward, the construction industries are forecasted for slow growth, if any, for a number of years. Getting back to 2007 levels of business volume will not occur for a number of years. The only way to ensure your success is to be the master of your own destiny. To do that, you need a plan.
10 Tips for Taking More Market Share
Got an appetite for a bigger slice of the profit pie in your market area? This article will help you refocus your company's resources to take more market share.
Smart Growth Marketers
A better understanding of the changing role of marketing can help your company survive the recession.
Four Rs of Growing During a Recession
Amid glimmers of hope and dismal forecasts electrical revenues to drop 25 percent across all sectors, distributors are trying to hold onto their businesses
Managing for Value
The LIFO accounting method can have a big impact on distributor valuations
Tuning Up Your Operations
As electrical distributors try to figure out what their business future may look like, many are watching a general business fog roll in around them
The Credit Card Crunch
Are unscheduled credit card payments by your customers sapping your profits?
Plan Your Marketing for 2009
Marketing is a frequently misunderstood function among most distributors, reps and manufacturers. Historically, marketing for distributors revolved around
Price vs. Incentives
A well-formulated customer-incentive program can push your firm to new heights, driving the top line even when the economy remains stuck in neutral.
Operational Challenges
With economic uncertainty, margin pressures generated by competitive pricing environments, commodity increases and increasing operational expenses all
Time Enough for Training
Many channel partners talk about the need for more and improved training. Some lament their inability to develop effective training, or worse, the difficulties
He Said/She Said
Faced with an economic malaise, electrical distributors, electrical manufacturers and independent manufacturers' reps focus more on their financial issues.
Facing Our Issues
In every channel there are bound to be challenges. When you consider that each member of the channel, be they a manufacturer, distributor or independent
Meeting Your Customers' Customers
Even though business conditions are expected to slow down in the coming months, you can still grow your business by venturing up-channel.

 

Webinars
10 Trends Now Shaking the Electrical Industry Webinar
Webinar

10 Trends Now Shaking the Electrical Industry Webinar 2

Tuesday, August 20, 2013
The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More
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