David Gordon

David Gordon is a 25 year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

As V.P. of marketing and e-commerce strategies for the IMARK  buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts. In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.
Gordon is a frequent contributor to Electrical Wholesaling and has written for TED magazine, Progressive Distributor, Modern Distribution Management and Supply House Times. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.
Check out his Electrical Trends blog by clicking here.


Time Enough for Training
Many channel partners talk about the need for more and improved training. Some lament their inability to develop effective training, or worse, the difficulties
He Said/She Said
Faced with an economic malaise, electrical distributors, electrical manufacturers and independent manufacturers' reps focus more on their financial issues.
Facing Our Issues
In every channel there are bound to be challenges. When you consider that each member of the channel, be they a manufacturer, distributor or independent
Meeting Your Customers' Customers
Even though business conditions are expected to slow down in the coming months, you can still grow your business by venturing up-channel.
Extra! Extra!
Thriving in a down market takes some creative thinking, whether you're delivering electrical products or newspapers.
Nicely Niched
While winning teams have powerful offenses and stingy defenses, special teams frequently deliver the winning edge. Be it a kick-off return that positions
Creative Offense Supports Strong Defense
Last month we wrote about how a strong defense, the operational aspect of your business, can add dollars to your bottom line. In a close game, defense
Gaining Intelligence to Grow Sales
Industry data can help you make better sales and marketing decisions
Fine-Tuning Your Operations - Electrical Wholesaling 07 Nov
Here are 16 ideas you can use to expand your business in a slow-growth market
Private-Label Pachyderm vs. Generic Godzilla
Over the past year, we've written extensively regarding the advent of private labeling in the electrical industry. We've surveyed and interviewed distributors,
The Rep's Ride on the 5-Ton Elephant
The advent of private labeling and the growth of no-name products are creating a squeeze for independent manufacturers' representatives. Some distributors,
Customers Speak Out on the Industry's Five-Ton Elephant
Private labeling has become a hot topic in the electrical wholesaling industry over the past few months, and Electrical Wholesaling's series of articles
Four Myths & Realities of Private Labeling
Before distributors consider private labeling, they must first understand all of the issues, including liability, the trade-offs of inheriting the role
The 5-Ton Elephant Returns
Part three of this series on private labeling explores the manufacturers' perspective on this controversial industry practice.
The 5-Ton Elephant Returns
In the first part of The 5-Ton Elephant, (EW Jan., p. 28), we shared some results of our distributor survey on private labeling. This month we'll share


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