David Gordon

David Gordon is a 25 year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

As V.P. of marketing and e-commerce strategies for the IMARK  buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts. In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.
Gordon is a frequent contributor to Electrical Wholesaling and has written for TED magazine, Progressive Distributor, Modern Distribution Management and Supply House Times. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.
Check out his Electrical Trends blog by clicking here.


The 5-Ton Elephant
Private labeling has always been that 5-ton elephant in the room that no one wants to talk about. Everyone always knew it was occurring and some distributors have private-labeled portions of their product line for years, but few people were willing to talk openly about it. That may be changing.
The Paper Trail Continues
Electrical distributors buy hard goods in bulk, break them into smaller quantities and add credit and customer service to generate value and profits.
Consolidation: Changing the Landscape
The times are a changing. While the industry has benefited from commodity price inflation, a rebound in industrial MRO expenditures, significant residential
The Power of Partnering
Gaining market share comes down to delivering what the customer wants better than your competition.
Online Ventures
The way electrical distributors employ the Internet to fuel and streamline business continues to evolve. For electrical distributors' customers, the online
Driving Demand
For many in the industry, 2004 was a good year. Top-line revenues and bottom-line profits grew. Most companies are optimistic about 2005. Industrial growth
The time to plan for 2004 is running out, and 2004 planning may be your most important. Why? For most companies, the past few years haven't been too good.


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