David Gordon

David Gordon is a 25 year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

As V.P. of marketing and e-commerce strategies for the IMARK  buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts. In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies.

Gordon is a frequent contributor to Electrical Wholesaling and has written for TED magazine, Progressive Distributor, Modern Distribution Management and Supply House Times. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.

Check out his Electrical Trends blog by clicking here.

 

Articles
Online Ventures
The way electrical distributors employ the Internet to fuel and streamline business continues to evolve. For electrical distributors' customers, the online
Driving Demand
For many in the industry, 2004 was a good year. Top-line revenues and bottom-line profits grew. Most companies are optimistic about 2005. Industrial growth
BATTLING FOR SHARE IN 2004
The time to plan for 2004 is running out, and 2004 planning may be your most important. Why? For most companies, the past few years haven't been too good.

 

Webinars
10 Trends Now Shaking the Electrical Industry Webinar
Webinar

10 Trends Now Shaking the Electrical Industry Webinar

Tuesday, August 20, 2013
The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More
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