Doug Chandler

Executive Editor,
Penton Media: Electrical Wholesaling, Electrical Marketing

Doug has been reporting and writing on the electrical industry for Electrical Wholesaling and Electrical Marketing since 1992 and still finds the industry’s evolution and the characters who inhabit its companies endlessly fascinating. That was true even before e-commerce, LED lighting and distributed generation began to disrupt so many of the electrical industry’s traditional practices.
Doug earned a BA in English Literature from the University of Kansas after spending a few years in KU’s William Allen White School of Journalism, then deciding he absolutely did not want to be a journalist. In the company of his wife, two kids, two dogs and two cats, he spends a lot of time in the garden and the kitchen – growing food, cooking, brewing beer – and helping to run the family coffee shop.

Copper Culture 
Pricing trends may cause some worries about the value of your wire inventory, but it’s worth remembering that copper has played a much bigger role in human culture than the three-month contract on the London Metals Exchange can convey.
The 2015 Top 200: Analysis 
Along with providing data on the size of their operations, many respondents take the time to answer questions about business conditions, their internal investments and plans for expansion. One of the more interesting areas of commentary in this year’s responses was the variety of views on exactly where the electrical economy is at right now.
Electrical Wholesaling’s 95th Anniversary Salute

To celebrate our magazine’s 95th year, Electrical Wholesaling’s editors decided take a multi-pronged approach that reflects on the past, answers questions about some of today’s most pressing concerns, and looks forward to the future.

Fads Can Fade 
Like most industries of any kind, and human culture in general, the electrical industry over the years seems to pass from buzzword to buzzword as the threat or opportunity of the moment captures widespread attention. But if there’s a rule about these big stories, it would be that they almost never go the way either their proponents or opponents foretell.
Partners in New Light 
How do you determine which suppliers might be valuable long-term partners who can help grow your share of the lighting market and which ones will leave you stranded, or worse, leave your customers with a lasting bad impression?
Opportunities in the Balance 
Further reduction in costs that will drive more widespread adoption will come from soft costs and balance of system (BOS) equipment. Thus considerable attention among solar market analysts and advocates is focused on pushing techniques and technologies that further drive down BOS costs and soft costs of solar. That should spell opportunity for electrical distributors.
Money and the Sun 

As the sun breaks through the clouds, its rays fall on racks of solar panels on rooftops across the neighborhood bringing a surge of electricity onto the grid. As another bank of clouds glides in and the houses return to drawing power from the grid for their occupants’ needs, the utility must have power plants ready to provide that power, and must have systems in place to handle the change.

Point of Sale: Profits Lost?  1
A new study conducted for the National Electrical Manufacturers Representatives Association (NEMRA) shows that widespread gaps in point-of-sale (POS) data policies and procedures make it difficult for manufacturers’ reps to be correctly compensated for their work, and traces out the causes and implications of the problem.
Giving Back
From Electrical Wholesaling's monthly Bulletin Board department, a compilation of stories about electrical distributors, reps and manufacturers giving back to their communities and stepping up to help someone in need.
2015 Market Planning Guide  1
As you develop your market forecast for 2014, factor in another year of steady growth. Pump the growth up a point or two if Congress gets its act together and business owners start investing in their businesses again.
Location, Location, Location
Business is booming in many markets and expansion opportunities are on the minds of many electrical distributor leaders. Whether it's introducing your brand to a new geographic market, upgrading the headquarters to accomodate more staff, a desire to take advantage of and showcase the latest in high-efficiency building design or some other kind of opportunity, the influx of announcements of new branches and new buildings are a good sign for the health of the electrical wholesaling industry. Here are some of the latest announcements gathered for Electrical Wholesaling's monthly Bulletin Board department.
Awards and Honors
There's nothing quite like being recognized by peers, co-workers, suppliers or associations for the work it takes to excel as an electrical distributor. Yes, of course, the satisfaction comes in doing the job well, but the occasional plaque or trophy cup never hurts.
Anniversary Gallery

Passing a milestone in time and proving the lasting character of a good business is more than enough cause for celebration. Electrical distributors, reps and manufacturers are always glad to share such occasions with their customers and suppliers and partners of all kinds. Here's a rolling roundup of the companies celebrating landmark anniversaries.


Image of padlocked computer keyboard
Priorities for ERP Security 
In talking to some of the electrical industry’s technology people about how changing data security threats and the proliferation of mobile devices affect distributor data security, what may be most surprising is how little the priorities have actually changed. Gathered from those conversations, here are some guidelines for addressing the key vulnerabilities, new and old.
THE TOP 200 
The industry’s largest distributors believe 2014 will be a solid year, and they are investing in their companies now to handle the future growth.


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