Jim Lucy

Chief Editor,
Electrical Wholesaling Magazine

Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years. 

2014 Independent Rep GEM Awards 

Since 1989, Electrical Wholesaling has recognized the top independent electrical manufacturers’ representatives with the Ganzenmuller Electrical Marketing awards.

What’s the Big Idea? - Two questions for electrical distributors to ponder 
Two big questions for electrical distributors to ponder about the impact of Tesla's plans and the barriers to e-commerce.
1,000 Nicks: How distributors fail 

Did you ever stop and think about why some electrical distributors die?  What were the reasons for their demise?

Consultant Bruce Merrifield was for many years a regular speaker at electrical industry meetings. One thing he said that always stuck with me is that distributors usually perish from a thousand different nicks rather than from one competitor that cuts them off at the neck with one cut from a sharp competitive sabre. Let’s take a look at some of the most common “nicks.”

25 Sure-Fire Sales Tips: Electrical Distributor Outside Sales Guide 
Electrical Wholesaling’s editors analyzed the many sales tips published in the magazine over the last few decades and came up with 25 evergreen ideas that we feel will still work in this new digital era.
Times & Trends: Game Changers: Online Stores 
What impact will AmazonSupply and Google have on the electrical market? That’s a multi-billion dollar question that will attract lots of attention in 2014.
Times & Trends: Game Changers 
Three of the news stories we picked for this month’s cover story are part of much larger macrotrends that could reshape core elements of the electrical industry and the U.S. economy throughout the next decade and beyond.
2014 National Factbook 
Electrical Wholesaling's annual roundup of the key economic indicators that show the direction of the electrical industry's major markets.
Outlook 2014: The Story Behind the Story 
Take a look at some key mega-trends driving customer demand for electrical products.
Map of United States showing percent-change sales forecasts for each region.
2014 Market Planning Guide 
As you develop your market forecast for 2014, factor in another year of steady growth. Pump the growth up a point or two if Congress gets its act together and business owners start investing in their businesses again.
Times & Trends: Exclusively Your Line 
This month’s cover story delves deep into a topic that you don’t hear as much about these days — exclusive distribution agreements.
Branching Out: Electrical industry sees a surge of new distributor branch openings 

While distributor acquisition have slowed down a bit,  Electrical Wholesaling’s editors don’t remember ever seeing a surge in branch openings similar to what’s going on right now.

Tri-State Utility Products: The Power of Exclusivity 
Tri-State Utility Products has created a corporate culture where all employees have each other’s backs, helping out on sales calls, each with their own distinct expertise in the utility market. And when a hurricane, tornado or blizzard knocks out power in their service area of Georgia, Florida, Alabama and a bit of western North Carolina, they all come in on weekends and stay late at night to prepare and deliver orders for their utility customers
Why ‘Buy American’ Still Matters 
In this post-recession world, electrical distributors are more concerned than ever about the disturbing long-range trend of U.S. manufacturing moving offshore.
Times & Trends: Morning in America? 
A news brief got me thinking about offshoring in the electrical manufacturing community, and when and if it will ever be cost effective for electrical manufacturers to do more of their manufacturing stateside.
Times & Trends: Our Time Tunnel 

When I was a little kid, I loved the 1966-1967 television show “Time Tunnel,” where the stars traveled into the future and saw things that were going to happen, and back in time to witness famous historical events like the siege of Troy, the sinking of the Titanic, the Wild West and the assassination of Abraham Lincoln.


10 Trends Now Shaking the Electrical Industry Webinar

10 Trends Now Shaking the Electrical Industry Webinar 3

Tuesday, August 20, 2013
The North American electrical wholesaling industry is being rocked by mergers & acquisitions, advances in technology, new competition from offshore and an uncertain economy. In this 60-minute webinar, Electrical Wholesaling Chief Editor Jim Lucy will discuss the changes in the electrical market now having the most impact on electrical distributors, electrical manufacturers and independent manufacturers’ reps....More
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