Jim Lucy

Chief Editor,
Electrical Wholesaling Magazine

Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years. 

100 Marketing Tips that Really Work for Distributors  2
Electrical distributors may have quite a few more digital marketing tools at their disposal now, but a surprising number of the basic tenets of creating demand for your company’s mix of products and services haven’t changed all that much.
Times & Trends: Raison d’être 
One of the biggest advantages distributors have over Amazon is the expertise they have in electrical products, the relationships they have built with electrical contractors and other core customers and their willingness to locally stock so much inventory — not only the fast-moving SKUs, but those that can take longer to sell — and deliver it, often at a moment’s notice right to customers’ job-sites.
LightFair 2014 Report 

Electrical Wholesaling’s editors haven’t missed too many LightFairs since it started up in 1989, and from everything we can remember this was the biggest and busiest yet. The booths were bigger and the largest ones, including Acuity, Cree, Osram Sylvania, GE, Philips, Cooper Lighting, Lutron, and Juno Lighting/Schneider, consistently had big crowds. Following are the biggest trends we noticed at the show.

Your Customers’ LED Product Picks 
The LED products profiled here generated thousands of page views from electrical contractors, facility maintenance personnel, specifying engineers and other readers of Electrical Construction & Maintenance (EC&M) magazine, EW’s sister publication.
EW's Top 10 LED Products for April 2014
Here are Electrical Wholesaling magazine's picks for some of the most innovative LED products now on the market.
Merger and Acquisition Update: An electrical industry dealmaker's insights 
HT Capital Advisors is an investment banking firms with a major focus on the electrical wholesaling industry, and over the years it has represented the owners of many electrical distributors in mergers and acquisitions. As an executive on the HT Capital Advisors team who has worked on many of these acquisitions, we thought Burke Burkhardt could give us a good idea of what’s happening with mergers and acquisitions in the electrical market. He offered his insight in the following Q&A.
Building Your Own Personal Brand: Integrity in the electrical industry 

I recently gave a presentation to a group of business journalists in the Kansas City area about the career skills they need to survive in the business publishing world. I guess they figured that since I have managed to stick around for more than 30 years with Electrical Wholesaling, I might know a thing or two about dancing between the raindrops without getting wet.

The Copper Conundrum: Crazy price swings continue to vex wire companies and analysts 
Many people won't bend over to pick up a penny in the street. But when the price of copper moves up or down by a penny, it catches the attention of an awful lot of folks in the electrical wholesaling industry.
2014 GEM Rising Star Winner: Jeff Starkman

When you get talking with the winner of this year’s GEM Rising Star Award, Jeff Starkman of ElectroTech in Minneapolis, you realize his agency is on the cutting edge in a quite a few areas, and that the investments he and his management team have made in the agency’s operations separate ElectroTech from quite a few competitors throughout the Upper Midwest.

2014 GEM Award Winner: Kevin Adams

With a sales territory that extends through Oregon, Washington, Alaska, Idaho and Montana, the winner of this year’s GEM Award for Independent Reps, Kevin Adams of the Shaffer & Nelson agency in Lake Oswego, Ore., has some unique insight on all sorts of different markets.

2014 Independent Rep GEM Awards 

Since 1989, Electrical Wholesaling has recognized the top independent electrical manufacturers’ representatives with the Ganzenmuller Electrical Marketing awards.

What’s the Big Idea? - Two questions for electrical distributors to ponder 
Two big questions for electrical distributors to ponder about the impact of Tesla's plans and the barriers to e-commerce.
1,000 Nicks: How distributors fail 

Did you ever stop and think about why some electrical distributors die?  What were the reasons for their demise?

Consultant Bruce Merrifield was for many years a regular speaker at electrical industry meetings. One thing he said that always stuck with me is that distributors usually perish from a thousand different nicks rather than from one competitor that cuts them off at the neck with one cut from a sharp competitive sabre. Let’s take a look at some of the most common “nicks.”

25 Sure-Fire Sales Tips: Electrical Distributor Outside Sales Guide 
Electrical Wholesaling’s editors analyzed the many sales tips published in the magazine over the last few decades and came up with 25 evergreen ideas that we feel will still work in this new digital era.
Times & Trends: Game Changers: Online Stores 
What impact will AmazonSupply and Google have on the electrical market? That’s a multi-billion dollar question that will attract lots of attention in 2014.


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