Mike Dandridge


The author is the founder of High Voltage Performance, a consulting firm that specializes in designing customer experiences for the industrial marketplace. Dandridge has 25 years of experience in the electrical market, including sales and management positions with Rexel and authored the book, Business Turnaround. He is available for speaking engagements and can be contacted by phone at (254) 624-6299 or by e-mail at md@theperformancepro.com. Read more about his idea for “Customer Experience Architecture” at www.highvoltageperformance.com and check out his blog at www.businessturnaround.blogs.com.

Print is Not Dead Yet 
A printed piece held in your hand sends a message to your brain: This is something of substance. In the same manner, a heavier weight paper creates an air of importance, just as a thick business card can bring a sense of gravitas to you and your company.
Polish your sales skills with Thinking Outside the Bulb
Thinking Outside the Bulb is an all-inclusive guide that provides you with a year's worth of tools and skills that you can use to create an exciting Personal Experience Factor unique to your business.
Customer Experience Management
Here are three tools for providing a customer experience that will smack down the competition.
Buyer Behavior
When you know whether customers buy based on relationships and value-added services or lowest prices, you can react accordingly and raise your profit margins.
Seven Myths Busted
Some the most widely accepted beliefs about electrical distribution are wrong. Accepting them as truths will only hold you back.
The Elements of Mass Persuasion
The performance at the sales counter of most distributors falls sadly short of customers' expectations. Here are 17 ways to amp-up counter sales in 2010.
How to Win the War for Talent
Most distributorships today operate lean and hungry, expecting more from a slimmed-down work force. The need for efficiency has required a re-evaluation
Counter Intelligence
In today's Crackberry-real time-instant messaging world, it' is essential to stay up-to-date with educational advances, technology breakthroughs and cultural shifts
The Provocative Sale
You can expand your arsenal of sales techniques by going after the problems your customer has overlooked.
Counter Intelligence
Most businesses ask their customers to make sacrifices every day. Here's how electrical distributors can avoid asking too much of their customers
Counter Intelligence
Never assume customers understand when you fall short
Driving Sales
You've been there. It's 4 p.m. and you're leaving your last appointment. You made every sales call on your schedule. You weren't just an order-taker today.
Dealing with Difficult Electrical Customers in the Electrical Market
Tips electrical distributors, electrical manufacturers and independent manufacturers reps can use to use to deal with difficult electrical contractors or other end users.


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