Sarah Tobaben-Dolash

Sarah
Tobaben-Dolash
Articles
TAKING THE LEED
For O.K. Electric Supply, an electrical distributor making the most of utility rebates and lighting retrofits as tools to increase energy-efficient lighting
COLD CALLING
With somewhere around 10 percent of cold calls resulting in new business, cold calling certainly isn't the No. 1 sales strategy for salespeople seeking
Software Shake-Up
Don't despair if you can't recall the name of the company that supports your distribution business software. There have been so many distribution software
STRUCTURED WIRING REVVING UP IN U.S. HOMES
The residential structured wiring market is experiencing some hefty growth. In 1996, only 1 percent of new homes included structured wiring. Today, 58
THE ELECTRICAL PYRAMID
Part one of The Electrical Marketplace in Electrical Wholesaling's July issue (page 34), covered full-line electrical distributors, the largest channel
The Electrical Pyramid: UPDATED!
Since the Electrical Pyramid's first appearance in January 1994, it has become one of Electrical Wholesaling's most requested feature articles. This analysis
REBATE REBIRTH
They are big, they are bold, and they are back! Utility rebates. Utility rebate programs took the electrical industry by storm in the early 1990s. Power-generating
HELP WANTED
One year ago, if you had asked a group of electrical distributors about challenges facing their businesses, many would have said that they had a people
MARKETING GROUPS: the GREAT EQUALIZER
Born to help independent distributors compete against the giant and still-growing national chains, the industry's buying/marketing groups have grown,
THE SHRINKING INDUSTRIAL MARKET
Your gut is probably already telling you the industrial market is shrinking significantly. Here's a disturbing statistic to validate that gut feeling.
Masters of Marketing
If your company were a box of cereal, how would you market it? That may sound like a bizarre question, but the battle you fight with your crosstown rival
A Taxing Subject
More than one reader has queried the editors of Electrical Wholesaling regarding potential selling tools associated with the economic stimulus bill signed
A Fateful Acquisition
Kismet: that's how Kathleen Ellison, president and CEO of B&K Electric Wholesale, City of Industry, Calif., describes B&K's acquisition of Sanger Communications,
Minnesota Electric Supply: The Road Less Traveled
Not all that long ago, family-owned, independent electrical distributors controlled much of the market in the upper Midwest. With some blockbuster acquisitions
Plugging into Home Automation
The residential datacom market is finally revving up. Sure, electrical distributors have been supplying residential contractors with low-voltage cabling

 

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