Terry Sater

Speaking Out: Respect Yourself
Sales professionals command respect in the electrical industry. You must have it for yourself before you can earn it from others.
A Remedy for Sales Success
In Latin, it's Primum non nocere. First, do no harm. It refers to the dictum that before taking any action to aid or benefit a patient, a doctor must
Keys to Communication
After spending many years in sales, my nine years as the director of purchasing of a large national electrical contractor gave me the opportunity to see written communication from electrical distributors from a different perspective
Selling Like a Pro
Control the sales situation is a sales rule chiseled in stone. There is however, a danger in projecting that intention. If the customer senses you have
First Contact
In my article in Electrical Wholesaling's August issue, The other Side of the Desk (page 42), I described the importance of imagining your role in electrical
The Other Side of the Desk
Our lives take unexpected twists and turns, and we don't often recognize a life-changing experience at the moment it happens. For me, it happened while


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