Affiliated Distributors (AD), Wayne, Pa., took the wraps off a new public website last month.

AD president Bill Weisberg was candid about the need for a new look. “AD has a very transparent and inclusive culture; our new public website engages the 100,000-plus member, supplier and rep employees within our community without the need for log-in passwords. Our new website contains a wealth of information about AD, dispels some of the false notions out there about us and connects and promotes our market-leading distributors and manufacturers and reps all year long.”

As part of the upgrade, each industry served by AD now has its own blog and the buying/marketing group made it easy for members and affiliates to submit information and get their news shared.