In 2010 Ericson Manufacturing Co., Willoughby, Ohio, is supporting national breast cancer awareness through a new partnership with Susan G. Komen for the Cure, the world's largest breast cancer advocacy organization. Through its new “Extension of Hope” initiative, the manufacturer of temporary and portable electrical power distribution products will donate 10 percent of proceeds from January 1, 2010, through June 30, 2010, for each sale of its new hot pink-colored Hog Hide cordset displays to help fund life-saving breast cancer research and community outreach projects.

Those who purchase the special Extension of Hope cordsets, recognizable by both their hot pink color and the distinctive Susan G. Komen for the Cure pink ribbon label on the packaging, also will receive a free Ericson/Pink Ribbon ball cap when they register their product online at www.ericson.com.

“We are fortunate to help make a difference for such a noteworthy cause that has far-reaching effects on both women and men,” said Jim Johnson, Ericson's national sales manager. “We're proud to be part of finding the cures for this disease. We want to share this with our customers and all the industries in which they work, as well as our friends and families, to ensure that together, we provide a true ‘extension of hope.’”