To help distributors build sales for solid-state lighting and other luminaires, WAC Lighting, Garden City, N.Y., has rolled out an expanded range of product displays in a variety of configurations, including wall-support, freestanding, ceiling and counter top displays. Each display is available with a multitude of customizable options to address the specific needs of electrical distributors.
To customize each display unit, WAC provides 2-ft. × 2-ft. display boards featuring its broad range of luminaires, including LED and low voltage miniature recessed downlights; low and line voltage track and rail systems and accessories; multiple spots; electronic transformers; under cabinet lighting; step and wall lights; recessed downlights; and task lighting including. Freestanding displays range from 6 feet to 7 feet high and accommodate up to 12 display boards featuring a variety of WAC products. The 6-foot unit showcases LED luminaires, as well as a digital picture frame. The Standard Wall Display, which is 4 feet wide and seven feet tall, accommodates six 2-ft. × 2-ft. product boards. An Add-On Kit is offered with three 2-ft. × 2-ft. boards, to expand the wall display. Countertop and ceiling displays are also available for a variety of products.
WAC also announced the establishment of its Signature Showroom Program, which encourages distributors to become strategic partners or “WAC Galleries” that showcase the WAC Lighting brand and displays. Qualifying distributors will be identified as Preferred Dealers in the dealer locator section on the company's website.