In an ongoing effort to improve the online interactive marketing experience for distributors, specifiers, installers and purchasers, Thomas & Betts (T&B) launched a redesigned website at www.tnb.com supported by a new social media program. According to Dennis Smith, vice president of global business development at T&B, the website more effectively showcases the broad portfolio of brands that T&B offers in an intuitive, easy-to-use way.

“The website is designed to be a tool that complements and supports our sales professionals,” Smith said. “In addition to data-rich product specifications, the site contains extensive application tools to assist the users in selecting the product that will best meet their requirements.”

The redesigned website is being launched in tandem with the launch of Thomas & Betts' social media program on Facebook, Twitter, YouTube and LinkedIn. According to Cindy Phillips, global marketing communications manager, Thomas & Betts will use these social media channels to foster an exchange of information with its distributors and end users about new products, training programs, trade shows and other industry events, vertical market solutions and other topics.