A.W. Sperry Instruments, Hauppauge, N.Y., formed a joint venture with Ideal Industries, Sycamore, Ill., in which Ideal will sell a broad selection of Sperry's test instruments and metering equipment under the Ideal/Sperry name. The venture hits the streets this month.
Financial terms of the joint venture were not disclosed, but the deal will add more than 60 products, including snap-around meters, multimeters, installation testers, light meters and tachometers, to the Ideal package. Sperry will no longer sell the test and metering products under the Sperry name in the electrical distribution business and has notified its manufacturers' representatives that it's changing the way it goes to market.
The joint venture had its roots in a prior relationship where Ideal private-labeled a circuit-breaker finder manufactured by Sperry, said Dennis Carroll, Sperry's vice president of sales and marketing. The two companies discussed expanding this relationship, which resulted in the decision to form the joint venture, said Carroll.