Cooper Industries, Houston, has introduced a new loyalty program, which rewards contractors for choosing Cooper's electrical products through distributors. When contractors purchase Cooper products, they find “Cooper First” peel-off labels marked with point values on select Cooper electrical products. The points can be redeemed for Cooper-branded merchandise.

Products included in the Cooper First program represent all of Cooper's electrical products divisions, including Cooper B-Line, Cooper Bussmann, Cooper Crouse-Hinds, Cooper Lighting and Cooper Wiring Devices.

“Our new ‘Cooper First’ program benefits distributors by helping them grow their sales, and contractors by providing them with valuable, labor-saving products and rewarding them with quality merchandise for their loyal, repeat business,” said Randy Ribbing, vice president, sales and marketing, Cooper Connection.

Examples of Cooper-branded merchandise available through the program include items suitable for both the job site and entertainment, such as hats and leather gloves (both 90 points), a tool belt (500 points) and a camping tent (2,300 points).

Complete details on this program, including point redemption, rules and regulations, a product listing and an opportunity to register to receive updates on the Cooper First program and Cooper product information can be found at www.thecooperconnection.com.

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