Prepare for multi-level power marketing. According to a recent report by CNNfn, the online financial network, Amway Corp., the direct marketing company that sells products ranging from detergents to dietary supplements, is teaming up with Columbia Energy Group to sell natural gas to residential customers.

The companies plan to launch their joint effort in Georgia, CNNfn reported. The initiative will expand from state to state following the spread of deregulation legislation and the opening of competitive power markets. The companies said they hope eventually to add electricity to the mix, selling a total energy package nationwide.

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