Fromm Electric Supply, Reading, Pa., claimed the two top winners of the Elvis-themed sales “shake-up” promotion for Affiliated-Distributors, featuring a range of Siemens distribution products that included circuit breakers, load centers, AC disconnects, NEMA starters, safety switches and surge products.

More than 330 salespeople submitted their two-month sales totals in the competition for a grand-prize trip. The lucky grand prize winner was Ken Borrell, a distribution specialist with Fromm Electric Supply, Reading, Pa. Borrell earned over 240,000 “King Points” during the two-month promotion to achieve the #1 ranking in the country. Said Borrell, “We have a strong focus on Siemens distribution equipment and standard shelf goods, but I didn't think I could compete with salespeople in other larger markets.”

Five second-place prizes of Sony 32-inch flat screen TV's complete with Elvis' Blue Hawaii videos were awarded to the next five leading King Point earners: Wes Riley and Freddy Harris, Stuart C. Irby Co., Pascagoula, Miss.; Nelson Hall, McNaughton-McKay, Hebron, Ohio; Deb Demyan, Fromm Electric Supply, Allentown, Pa.; and John Gervino, Steiner Electric Co., Elk Grove Village, Ill. Fifty third-place prizes of Sony Dolby Digital Surround DVD players were awarded to the next 50 leading salespeople.

Brian McElroy, Siemens national account manager for Affiliated Distributors, King of Prussia, Pa., said A-D wanted to find an innovative way to build partnerships with independent distributors. “With the Elvis theme, we found a fun way to strengthen vital relationships with our A-D partners. The added incentive for salespeople to ask for the orders and capture incremental sales helped stimulate enthusiasm, increase product knowledge and earn recognition for superior performance among their peers.”

John Hanna, V.P. of sales and marketing for Fromm Electric Supply, was thrilled that two Fromm salespeople finished in the top 10 for the entire country. “We always try to support exclusive promotional campaigns generated by A-D Preferred Suppliers, especially when they're as easy to implement and track as this one was. In addition to the incentives, we use these programs to differentiate ourselves in the market.”

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Some of the subjects covered in Bulletin Board include:

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Send pertinent information to Sarah Tobaben, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to stobaben@primediabusiness.com. All electronic photos should be in either “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.

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