Greenlee Textron, Inc., Rockford, Ill., is hitting the datacom market with over 200 new products sold through its new DSV (data, signal and voice) unit.

Most of Greenlee's DSV products are extensions of the company's line of tools for bending, holemaking, pulling, cutting/stripping, terminating and testing of wire and cable. The DSV product line includes crimpers and a broad array of crimping dies, test instruments and a punch-down tool.

The company was drawn to the datacom market because so many electrical contractors are moving into that market. Study after study pegs the annual growth rate for the datacom market above 10%, and some estimate that premises wiring products now account for one-third of all cabling installations.

Greenlee will augment its field sales force with datacom specialists, but distributors still will work through their same territory managers. Electrical distributors will be seeing new point-of-sale packaging, merchandising displays and related materials emblazoned with the new DSV logo, said Chris Tarpley, Greenlee's marketing manager.

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