Making money in wholesale distribution gets tougher each year. More aggressive competition, expanded product lines, tighter profit margins and more-demanding customers require that distributors work smarter to survive and remain profitable.

Essentials of Profitable Wholesale Distribution provides a straightforward understanding of the wholesale distribution business that will make your team smarter. Essentials covers the basics of wholesale distribution, how wholesalers make money and why cutting prices can harm profits. Readers will learn what makes customer service great in the eyes of the customer and how a sales force can best work as a team. Most importantly, you'll learn that extra 1 percent — whether in sales, number of customers or reduced costs — boosts returns for the entire organization.

To speed learning and increase retention, the book provides self tests at the end of each chapter, a glossary and a concluding final exam.

Written by Jim Olsztynski and published by the National Association of Wholesaler-Distributors (NAW), Washington, D.C., the book is available online with a 5 percent discount at http://www.naw.org/intro/essential_e.html. To place an order over the phone, call Jamie Yeh at (202) 872-0885.

It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.

Some of the subjects covered in Bulletin Board include:

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Send pertinent information to Sarah Tobaben Dolash, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to sdolash@primediabusiness.com. All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.

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