Pass & Seymour/Legrand (P&S), Syracuse, N.Y., has developed a new series of marketing kits, designed for distributors participating in its Cornerstone promotions. These “Xtreme Marketing Kits” will provide Cornerstone distributors with easy-to-implement promotional materials to maximize sales and move products out the door.

Distributors committed to carrying P&S residential, commercial, industrial or GFCI devices can be considered for Cornerstone. The Xtreme marketing kits are designed to drive sales of products with the highest growth potentials.

P&S has identified 22 such products and is developing an Xtreme marketing kit for each one. The first two marketing kits became available in February, with two new kits being introduced each month for the rest of the year. Each month, one marketing kit provides promotional tools for a commercial/industrial product; the other provides marketing materials for a residential product.

Participants must be Cornerstone distributors and must commit to promoting at least three of the 22 products targeted for the Kits — one every four months.

Each kit requires a minimum stocking order and includes the following:

• Product samples with reference cards highlighting the product's best features — perfect for an outside sales team to use with customers.

• Posters to increase product visibility in high-traffic areas like entrances, counters, bulletin boards and coffee stations.

• Pocket cards full of all the necessary product information, but small enough to fit in a toolbox. Great for counters and job-site visits.

• Promo CD with product literature, a message-on-hold script, logos and product art for distributors to use in newsletters, fax blasts and mailings.

• Free premiums to support P&S sales.

Cornerstone distributors interested in P&S's Xtreme marketing kits should contact their P&S representative.

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