Ideal Industries, Sycamore, Ill., has added a “twist” to traditional merchandising ideas by offering its Twister Pro connectors in a unique twist-off/twist-on, transparent container that delivers only as many connectors as the electrician needs. Designed to look like an over-sized bolt, the innovative packaging keeps connectors where they belong: inside the container, not on the truck floor.

Plus, the compact, easy-to-carry package permits the electrician to buy connectors in smaller quantities than conventionally offered. This encourages important impulse buying — and bigger profits for the distributor.

Twister Pro connectors are sold in a new point-of-purchase display that represents a complete “call-to-action” on the sales floor. The display features durable steel and plastic construction, along with powerful, hard-selling graphics. Assembly does not require tools.

For more information, call Ideal at (800) 435-0705.

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