Eric Mower and Associates, Syracuse, N.Y., has hit the market with PromosOnline, an Internet-based marketing tool enabling electrical distributors and manufacturers to create customized merchandising materials, marketing communications pieces, PowerPoint presentations and direct HTML e-mails.

Distributors can use the new service to customize promotions for each branch, while manufacturers can customize marketing materials by distributor. To personalize the marketing materials, users access a secure Web site through the sponsor's Web site address, where they design and customize the materials. Once users finish their customized materials, they send the file to a digital output post of their choice.

“For many years, our clients have been looking for a quicker, more cost-effective way to manage their promotional programs,” said John Favalo, managing partner of EMA's B-to-B Services Group. “PromosOnline lets a distributor rapidly kick-off an effective promotion within 24 hours of selecting the necessary materials.”

As a proprietary Application Service Provider, PromosOnline requires no local software installation or maintenance. In addition, distributors do not need a local computer with enough horsepower to handle high-resolution graphics. Manufacturers can use PromosOnline to control the creative selections offered distributors by creating a consistent message and maintaining brand integrity while managing co-op resources more effectively and reducing printing costs.

For information contact John Favalo at (315) 466-1000.

It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.

Some of the subjects covered in Bulletin Board include:

• Charitable Events/Donations
• Product Promotions
• Contests
• Distributor Support/Training
• Ground Breakings
• Industry Awards/Recognitions

Send pertinent information to Sarah Tobaben Dolash, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to sdolash@primediabusiness.com. All electronic photos should be no smaller than 300 dots per inch. Questions? Call (913) 967-1796.

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