To help distributors and lighting showrooms prepare for new efficiency laws that effectively ban some incandescent lamps, Bulbrite, Moonachie, N.J., has a new, in-store merchandiser to display its Eco-Friendly Halogen A19 bulbs. The new energy-efficient bulbs comply with the Energy Independence and Security Act that will take effect on January 1, 2012. The in-store merchandiser features the shape and look of a tree with shelves built into tree branches holding up to 46 boxes of lamps. A table of bulb-wattage equivalencies is listed to the right of its “Eco-Friendly Halogen A19” brand and a holder provides brochures highlighting the upcoming changes.

“These bulbs, which offer the same basic look as standard lamps, provide distributors with energy-efficient lamping alternatives to the current CFLs and LEDs on the market today,” said Cathy Choi, president of Bulbrite.

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