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Viking buys Badger

Douglas Chandler

Nov 1, 1998 12:00 PM

Viking Electric Supply, Inc., St. Paul, Minn., bought Badger Electric Supply Corp., Oshkosh, Wis., expanding Viking Electric's coverage in Wisconsin.

"We're just strengthening ourselves in our trade territory," says Viking Electric's President Jim Schacker. Viking Electric's nearest location to Oshkosh is Wausau, Wis., about 100 miles away. "It's just a logical extension of that business," he says.

Badger Electric Supply will continue to operate under its own name for the current time with Conrad Braun, Badger Electric Supply's previous owner, continuing as manager, Schacker said. The acquisition gives Viking Electric a total of 14 branches.


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