2011 Market Planning Guide
Nov 1, 2010 12:00 PM,
By Jim Lucy, Chief Editor; Kristin Letourneau, Ph.D., Associate Director of Market Research for Pent
Putting together the annual Market Planning Guide requires deciphering the sometimes cryptic messages contained in thousands of data points that we gather...
2011 Market Mix
Nov 1, 2010 12:00 PM
The end uses for electrical products tend to fluctuate more than the types of customers that buy from electrical distributors, so a sales breakdown from...
2011 Customer Mix
Nov 1, 2010 12:00 PM
The proportion of electrical distributors' sales that goes to specific customer groups is reported in the Customer Mix table. Use the customer mix percentages...
2011 Product Mix
Nov 1, 2010 12:00 PM
The product mix shows how electrical distributors’ sales break down by product group. To use these numbers, multiply your sales figure by each product mix percent to estimate the sales of each type of product...
