2012 Market Planning Guide 
Dec 20, 2011 1:57 PM, By Jim Lucy, Chief Editor Kristin LeTourneau, PhD, Associate Director of Market Research; and Doug C
While economists are worried about a double-dip recession, a surprising number of electrical distributors see solid if unspectacular single-digit growth in 2012 and plan to invest in their businesses....

2012 Market Mix 
Nov 1, 2011 12:00 PM
The end uses for electrical products tend to fluctuate more than the types of customers that buy from electrical distributors, so a sales breakdown from...

2012 Customer Mix 
Nov 1, 2011 12:00 PM
The proportion of electrical distributors' sales that goes to specific customer groups is reported in the Customer Mix table. Use the customer mix percentages...

2012 Product Mix 
Nov 1, 2011 12:00 PM
The product mix shows how electrical distributors' sales break down by product group. To use these numbers, multiply your sales figure by each product...


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