The Profits and Perils of LEDs
Jul 1, 2009,
By Jim Lucy, Chief Editor
Seldom does a new product technology hit the electrical wholesaling industry with as much potential profit and potential peril as LED lighting. It's hard...
Smart Growth Marketers
Jun 1, 2009,
By David Gordon and Allen Ray
A better understanding of the changing role of marketing can help your company survive the recession....
50 Ways to Add Value
Mar 1, 2009,
By Jim Lucy, Chief Editor
Sure it's ugly out there. But when business goes sour, it can actually be a good time to catch some competitors sleeping, or others who have cut back on some of their core strengths. By moving fast, you can hone the differences between your firm and its competitors and grab some market share even before business comes back. One of the best ways to do this is to offer more value-added services than your competitors....
Plan Your Marketing for 2009
Oct 1, 2008,
By David Gordon and Allen Ray
Marketing is a frequently misunderstood function among most distributors, reps and manufacturers. Historically, marketing for distributors revolved around...
Price vs. Incentives
Sep 1, 2008,
By David Gordon
A well-formulated customer-incentive program can push your firm to new heights, driving the top line even when the economy remains stuck in neutral....
