More than 15 of the industry's leading manufacturers will allow their distributors to use a portion of their earned co-op funds toward registration fees to attend the Electrical Industry Marketing Conference, Aug. 7-9, 2005, in Chicago.

The amount of co-op varies by manufacturer and ranges from $50 to $350. Some manufacturers are also providing an allowance for their reps. Participating manufacturers include: Advance Transformer, Brady Corp., Bryant Electric, Eaton Electrical, Federal Signal, GE Consumer & Industrial, Hoffman, Hubbell Wiring Device, Ideal Industries, Klein Tools, Leviton Manufacturing, Lutron, Panduit, Siemens Energy & Automation and Thomas Lighting.

Key topics of this year's conference include:

Unleashing the innovative spirit of your company to enhance service, product and process development

Learning how to capitalize on more effective joint planning

Developing marketing strategies to acquire and retain a greater share of wallet

Measuring marketing ROI and converting customer satisfaction into customer loyalty

EIMC is the only conference in the electrical industry focused on solely supporting the marketing needs of industry professionals. Lead sponsors of the conference include: Channel Marketing Group, Electrical Wholesaling, Cooper Industries, Hubbell Wiring Device and eight industry service providers.

To register for the EIMC, go to www.eimc2005.com. Registration is only $599. For questions or sponsorship information e-mail David Gordon at dgordon@channelmkt.com or call (919)488-8635.

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