Elliott Electric Supply, Nacogdoches, Texas, opened its 55th branch. With 26,000 square feet and 15 employees, the new facility in West Monroe, La., propels the company forward in its longstanding goal of growing the business by at least 15 percent a year by opening new branches and growing business in existing branches.

The West Monroe branch will follow Elliott's strategy of establishing a “host” facility in a market and adding smaller “satellite” operations around it as customer needs warrant them. The branch will serve northeast Louisiana, southeast Arkansas and the Mississippi River area.

Donald Keenan, with 14 years experience in this market, is the West Monroe branch manager.