GE Supply, Shelton, Conn., has expanded its operations in Idaho with the relocation of its Boise branch. Located at 12551 West Executive, just north of Interstate 84 and East of Eagle Road, the branch is more accessible for customers and is closer to the Boise, Nampa and Meridian, Idaho, areas.

The branch serves industrial and electrical contractors and is better suited to ever-increasing customer service requirements including a 1,000-square-foot counter area. It carries 5,400 stock-keeping units (SKUs) from GE and other manufacturers.

GE Supply Boise is also expanding to serve the residential construction market with products and services tailored to the home builder and residential contractor segment.

The Boise operation is led by Brian Searle, branch manager.