NorthEast Electrical Distributors, Canton, Mass., celebrated the grand opening of its new Fall River location in March with a lavish reception. The new location offers customers all that they've come to expect from NorthEast, along with an expanded counter sales area for greater product selection. The Fall River branch is led by Branch Manager Steve Coelho.

The grand opening kicked off with the Street Team that represents sports radio station WEEI at Red Sox games, and then continued with food, giveaways and special guest appearances by New England Patriots cheerleaders and running back Kevin Faulk, who kept busy signing photos and footballs for customers, vendors, employees and fellow Fall River neighbors. NorthEast was supported by many key suppliers who were on hand to demonstrate new and innovative products and solutions.

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