For every product, for every customer, there is a price that produces an optimal gross margin. Until now, determining that price had been an extremely complex task. Activant has streamlined that process by adding strategic pricing functionality for its Activant Prophet 21 and Activant Eclipse distributor enterprise resource planning (ERP) systems.

“Activant formed an exclusive relationship with Strategic Pricing Associates, Inc. (SPA) to simplify the task of setting prices at optimal levels,” said Kevin Roach, executive vice president and general manager of Activant's Wholesale Distribution Group. “SPA has spent more than 15 years and worked with hundreds of distributors to develop its Strategic Pricing module, which we now offer for our leading software solutions for distributors.”

The Strategic Pricing module analyzes a distributor's database for customer and order information and then classifies customers by type and size. The module then recommends how to best price items for the customer base.

To find out more, visit distribution.activant.com.

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