Capital Lighting & Supply (CLS), a Sonepar USA Company based in Alexandria, Va., has deployed a digital signage network from StrandVision LLC of Menomonie, Wis., that provides customers at all of its 21 locations in Maryland and Virginia with information on the latest products and services CLS offers.

The signage system promotes upcoming training seminars and customer events and features individual customers who participate in CLS promotions. The signage offers industry notices and displays promotional videos from CLS suppliers who offset some of the cost of the system through co-op advertising programs.

The signage network supports CLS' four regions by enabling corporate messages to be carried across all 21 locations while allowing region-specific pages promoting local events and promotions to be displayed in the local regions.

The digital signage displays, mostly 42-inch LCD television monitors, are mounted over counters where customers can easily view a rotation of slides and videos. The signs are fed by StrandVision over the Internet through personal computers, and display national and local news, weather and sports as well as the pages and videos selected by CLS through a password-protected website.

Designed to complement other CLS marketing materials such as its Web site, e-mail and postcard campaigns, newsletters and the Capital Now customer magazine, the StrandVision digital signs provide visual focal points and a means to passively communicate with customers at the counter.

“Our StrandVision digital signage network is yet another avenue to communicate with customers in order to introduce new products, services and events,” says CLS Vice President, Marketing, Ken Cain. “Many of our customers aren't aware of all of the products we carry or the services that we offer. The digital sign is a convenient, efficient way for us to let them know and, perhaps, save them a trip to another supplier. We're still discovering the digital sign's full potential.”

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