Crescent Electric Supply Co., Dubuque, Iowa., has teamed up with Universal Lighting Technologies, Nashville, to give its customers four chances to win a $1,000 Extreme American Road Trip for purchasing the latest in high-efficiency lighting technology. In addition, Crescent salespeople are being rewarded with valuable prizes for continuing their education through Universal Lighting's e-Learning Center.

The Extreme American Road Trip promotion was designed by Universal Lighting to give Crescent an effective tool to educate its salespeople and boost sales. Crescent will award four $1,000 road trips to customers who purchase more than $150 of Universal products from the company through October 31. The grand prize winners will be drawn at random.

For every 50 units of featured products sold by Crescent's sales staff during the event, the salespeople will earn a $25 gift card and be entered in four drawings for a $1,500 road trip prize.

Crescent has been rewarding its sales staff with incentives to complete online training through Universal's Demand Control Lighting e-Learning Center.

“Every year, we develop a wide variety of turn-key promotional contests and incentive programs that are proven to increase sales for our distribution channel partners,” said Susan Phillips, marketing director for Universal Lighting Technologies. “Our goal is to make selling as simple and effective as possible for the sales staff.”