Lutron Electronics, Coopersburg, Pa., is giving distributors something to boost sales: offering contractors a free eco-dim dimmer when they purchase any three eco-dim products.

Lutron's latest counter promotion offers contractors their choice of a free Diva, Skylark or Ariadni eco-dim dimmer when they purchase any three of Lutron's line of eco-dim dimmers, which includes the Maestro, Diva, Skylark, Ariadni and Rotary families. Running until Sept. 30, this promotional kit is free to Lutron distributors with a minimum 72-piece stock order for Lutron eco-dim products and includes a counter easel, redemption forms and contractor fliers.

With the Diva, Skylark and Ariadni eco-dim dimmers featured on the easel display, contractors are also reminded that the simple installation of an eco- dim product guarantees at least 15 percent energy savings when compared to standard switches.

“The introduction of the eco-dim product line gives distributors a unique opportunity to help contractors meet the increasing demand for energy- saving products,” says Mike Cunningham, director of marketing and communications at Lutron.

Got an Item for Bulletin Board?

It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.

Some of the subjects covered in Bulletin Board include:

  • Charitable Events/Donations
  • Product Promotions
  • Contests
  • Distributor Support/Training
  • Ground Breakings
  • Industry Awards/Recognitions

Send pertinent information to Doug Chandler, Executive Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to doug.chandler@penton.com. All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1951.