In an effort to stir things up a bit during the economic downturn, Fromm Electric Supply, Reading, Pa., is running a promotion that involves planning monthly counter days around holidays that, for the most part, no one has ever heard of. Take, for example, National Lemonade Day.
On Aug. 20, Fromm called upon its employees' children to set up lemonade stands at all of the company's branches. The effort was coordinated with the Alex's Lemonade Stand Foundation (www.alexslemonade.org), a national organization dedicated to raising money for pediatric cancer causes, primarily research into new cures and treatments. Fromm Electric promoted the event to its customers as a fundraiser, pledging to match all donations dollar for dollar. “Fortunately, it was a hot day and our customers showed up in force,” said Lou Fromm, V.P. of marketing and communications.
In addition to driving increased counter business, the National Lemonade Day promotion drove home an important company value, according to Fromm. “We have always encouraged our employees to participate in philanthropic activities within their communities,” he said. “To see many of their children take part in this event was especially rewarding.” Next up, National Butterscotch Pudding Day on Sept. 19.
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