In what's becoming an annual holiday-season tradition, Ideal Industries, Sycamore, Ill., last month began shipping trucks to its electrical and datacom distributors throughout the U.S. This year, the company chose to focus its Collectables promotion on a stalwart work truck seen throughout the electrical industry: the International 4400 straight truck.
“The International 4400 is a staple in the electrical industry, both for contractors and distributors, so it made sense for 2010 that we put the spotlight on this hardworking truck,” said Tim Beed, product manager for Ideal. “Each year our die-cast collectables promotion gets more popular with greater numbers of distributors participating.”
The 1/34-scale replica trucks are decked out with authentic details such as a working rear overhead door and a removable pallet of Ideal boxes, painted in Ideal brand colors and imprinted with several of the company's products and logos.