Digital multimeter technology is changing really fast, with major advancements in performance and safety emerging with every new generation. Ideal Industries, a Sycamore, Ill., is making it possible for electricians and other end users to take advantage of the very latest multimeter technology with its first ever Money4Meters sales promotion running through Nov 30.

Money4Meters rewards electricians who purchase select Ideal multimeters with cash back for their old multimeter, whether it is from Ideal or a competing brand. Depending on the meter model the customer buys, he or she could get $50 or $75 in an American Express gift card in exchange for their old meter.