Siemens Industry, Atlanta, has jumped into the online gaming world as a way to connect with customers of its industrial product lines. “Plantville,” the company's new online gaming platform, simulates the experience of being a plant manager. Players are faced with the challenge of maintaining the operation of their plant while trying to improve the productivity, efficiency, sustainability and overall health of their facility. Players can select a bottling plant, a vitamin plant or a plant that builds trains.
Siemens presents Plantville as an innovative, educational and fun way to engage its customers, employees, prospects, students and the general public while driving awareness of Siemens technologies and brand. The game enables players to improve the health of their plants by learning about and applying industrial and infrastructure products and solutions from Siemens. Gamers will be measured on a number of Key Performance Indicators (KPIs), including safety, on-time delivery, quality, energy management and employee satisfaction.
“Siemens is capitalizing on the tremendous growth of online engagement to demonstrate how our expertise can make industry and infrastructure more competitive by increasing sustainability, energy efficiency and productivity in a fun and educational environment,” said Daryl Dulaney, president and CEO, Siemens Industry, Inc. “We also hope Plantville will generate excitement in the areas of math, science and technology while inspiring a new generation of plant managers and engineers.”
Throughout the game, players can interact with Pete the Plant Manager, whose plant has just won the “Plant of the Year” award. Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance. He will use webisodes, the Plantville Café, Puzzlers, and Facebook, LinkedIn and Twitter accounts to dialogue with gamers, provide hints to playing the game, and host a leader board for contestants.
At the start of the game, each type of plant is faced with different challenges. The players must identify the challenges facing their plant and implement solutions to improve the plant's KPIs. Gamers will compete with one another on a number of levels, including plant-to-plant and on specific KPIs. Pete's leader board will keep track of which players are performing the best on each of the levels.
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