To build lighting distributor sales while offering a broad selection of the latest decorative and task lighting for their customers, WAC Lighting, Garden City, N.Y., has launched its first custom display program, featuring a versatile, in-store display.

“Our new custom display program offers customers unlimited freedom to build and design a unit that will showcase beautiful lighting in a minimal footprint,” says WAC Lighting President Shelley Wang. “This program will allow distributors the opportunity to select a contractor or installer to build this display and then get reimbursed for the expense.”

Designed with a clean, white background, the 8-ft by 10-ft architectural looking display can be custom designed to feature a broad range of stunning LED art glass and crystal pendants and LED track luminaires, featuring the latest multi-chip LED technology while exceeding Energy Star requirements. The durable unit will also merchandise WAC's award-winning LEDme recessed downlights, linear track, under-cabinet light bars and button lights, and INVISILED Pro, a new professional grade, low-profile LED flexible tape lighting system.

With a required order WAC Lighting will provide distributors with this free display, which features a back wall and foldout panels for wall sconces and a grid to suspend a multitude of WAC ceiling pendants and fixtures. The program also includes discounts, special payment terms and other marketing support.