MaxLite, West Caldwell, N.J., announced that Winlectric of Jacksonville, Fla., and its customer Mark Nichols won the company's first “Tri-Season Gondola Customer Appreciation Sweepstakes.” Winlectric and its customer each received a 40-inch Samsung LCD HDTV, courtesy of MaxLite, a global manufacturer and marketer of energy-efficient luminaires and lamps. “We are delighted to win the MaxLite's Gondola Sweepstakes,” said Jeff Smith, president of Winlectric. “The display has been very effective in helping us sell energy-efficient lighting fixtures to our customers.”

The program, which began June 1, encourages MaxLite distributors to use gondola racks for displaying a wide range of MaxLite fixtures and lamping. Each gondola includes a sweepstakes entry box, two free demonstration fixtures, an eye-catching, four-color header featuring the MaxLite brand, and wheels for easy merchandising and relocation throughout retail aisles. The freestanding merchandiser is constructed with four shelves and two literature racks that are chock full of sales materials. When a customer purchases a product from the gondola rack in a distributor's store, the dealer and the customer fill out one entry form to win a 40-inch Samsung LED TV or LCD HDTV. The sweepstakes is limited to one entry per customer, per drawing. An additional MaxLite Sweepstakes drawing occurred on Sept. 30, and another MaxLite Sweepstakes drawing is planned for Dec. 30 (entries due Dec. 23) of this year.