Stressing the need for professionals in distribution and manufacturing to continue learning new techniques, Texas A&M University's Thomas & Joan Reed Center of Industrial Distribution is supporting the 2005 Electrical Industry Marketing Conference (EIMC) to be held Aug. 7-9 in Chicago.

According to Dr. Ben Zoghi, program coordinator and executive director of Texas A&M's Thomas and Joan Read Center for Distribution Research and Education, the EIMC addresses a number of the critical issues facing distribution channels.

“Manufacturers and distributors need to continue to identify ways to bring more value to each other, and to their customers,” said Zoghi. “This conference brings many of these issues together — from how to better plan amongst channel partners to ensure growth for all parties, to how to innovatively look at your business, your products and your processes to improve operational performance and develop products to meet customers' needs. Marketing is one of the areas that distribution is historically lacking. I think the EIMC can benefit many distributors and their manufacturing and rep partners.”

The EIMC is sponsored by a number of electrical manufacturers, service providers, the National Electrical Manufacturer Representative Association, Electrical Wholesaling and Channel Marketing Group.

To register for the EIMC, go to www.eimc2005.com. Early registration is $599; many manufacturers are allowing distributors to use a portion of co-op dollars toward the registration fee. For questions or sponsorship information, e-mail David Gordon at dgordon@channelmkt.com or call (919) 488-8635.