Siemens is now the primary sponsor of Busch Series car No. 02. In five NASCAR Busch Series events this year, Siemens Energy & Automation, Inc., Alpharetta, Ga., will race its own NASCAR entry. Ward Burton, an established NASCAR driver, took the wheel in its first race May 1 in the NAPA 150 at California Speedway in Fontana, Calif. During that race, the No. 02 Grand Prix ran under the red and black colors of Siemens' Murray electrical products brand. The car is scheduled to run in blue and black with the Siemens brand in other Busch Series races.
Siemens' primary sponsorship of Burton's Busch Series car is a result of its previous sponsorship success in Winston cup racing. In its second year as a NASCAR sponsor, the company has more than doubled opportunities for its customers and distributors to attend races and enjoy associated hospitalities. Jerry Sanders, general manager of the company's Residential Products Group, says, "It's the most customer-friendly activity we've found."
Burton's Busch Series car will supplement the Siemen's substantial NASCAR presence as the major associate sponsor of the Winston cup No. 22 Caterpillar Pontiac, also driven by Burton. "Siemens has just scratched the surface of what it can accomplish, both in NASCAR and with American consumers," says car owner Bill Davis, who with wife Gail co-owns Bill Davis Racing, Inc.
The No. 02 Siemens Pontiac is scheduled to race on Aug. 21 in the 200-mile Busch Series race at Michigan Speedway; on Sept. 4 in the Dura Lube 200 at Darlington, S.C.; and on Oct. 9 in the All-Pro Bumper-to-Bumper 300 at Lowe's Motor Speedway in Charlotte, N.C.