Channel Marketing Group, Raleigh, N.C., and Electrical Wholesaling have entered into a strategic partnership.

Electrical Wholesaling magazine will work with Channel Marketing Group to broaden the electrical industry's marketing knowledge.

Channel Marketing Group's Neil Gillespie and David Gordon will now be contributing writers for Electrical Wholesaling. Gordon and Gillespie will write for Electrical Wholesaling on marketing, strategic planning, promotional strategies and related topics.

In addition to providing readers with expanded marketing coverage and strategies for growing their businesses, Electrical Wholesaling will be the publication sponsor for Channel Marketing Group's 2005 Electrical Industry Marketing Conference (EIMC). Scheduled in 2005 for August 7-9 in Chicago, the EIMC is the electrical industry's only conference devoted solely to marketing and growing manufacturers' and distributors' businesses.

The Electrical Industry Marketing Conference will feature a format with integrated topics and a high degree of interaction. The conference will explore topics like:

  • Manufacturer-distributor market planning techniques

  • How reps can add value in the market planning process

  • How to segment a market in terms of customer needs vs. types of businesses

  • How to analyze profitability by market segment and create marketing strategies that deliver profit

  • Making marketing campaigns and promotions really work

  • Marketing, promotional, creative and media strategy

  • Developing effective new product and service launch plans

  • How to penetrate a new market segment

  • Identifying end-user trends for specific product and market segments