IDEA, Arlington, Va., announced a strategic partnership with Unilog Content Solutions, best known in the electrical industry for their data cleansing and data quality consulting work. Through this partnership, IDEA will become the exclusive provider of Unilog's robust web storefront solution to electrical distributors, “iCIMM2” (catalog information material management). This solution enables distributors to manage their catalog content, publish multiple versions of the content to one or more mediums, and provide robust search engine capabilities to their customers.

IDEA will help customers populate the content management piece of the solution with the manufacturer-owned and validated product information available via the Industry Data Warehouse (IDW). iCIMM2 also integrates with most enterprise resource planning (ERP) systems and logistic and payment companies.