Rexel's Natural Sparx brand was announced winner of the “Best branding and positioning” award at the Chartered Institute of Marketing Construction Industry Group (CIMCIG) awards ceremony, which was held recently in London. A company press release said Rexel saw an opportunity to provide a superior service to renewable energy professionals through an online store that provided flexible delivery direct to their door. Offering a complete range of solar equipment and accessories and now also biomass products, Rexel UK branded the new division www.naturalsparx.co.uk, and developed a range of benefits for installers to enhance the offering, including a flexible delivery service and highly competitive pricing. Carrie Davis, Rexel's digital marketing manager, said, “The launch of Natural Sparx was a major initiative for Rexel and it required the correct level of impact to quickly gain momentum in a very competitive market.

“Working with our creative agency, The Think Tank, we were able to develop a brand identity that met the needs of the launch and provided a creative platform for future development. We succeeded in developing the complex messaging around the brand in a way that was simple, concise and easily understood by the audience. The simple but eye-catching brand identity has made its mark on the sector, providing considerable standout and recognition whilst also helping to secure considerable levels of sales.”